{ nygårdsanna }

By Brit

Do you know the lovely Swedish clothing brand nygårdsanna ? I discovered the brand a few years ago during a stay in Sweden and fell in love. I love their concept, pure and simple clothes in a range of colours that is inspired by nature. nygårdsanna only uses natural materials and handicraft skills of the highest quality. Their clothes are understated and should never outshine the wearer with the belief that no garment is complete until someone wears it – until it belongs to someone. Garments are made to be used, to become worn, to acquire a patina and also to be repaired. Also the clothes suit different body shapes and are designed to be combinable. Although they are completely different, there is a clear line of thinking that links them. Swedish photographer Carl Bengtsson perfectly captured the spirit of the brand, his pictures are dreamy and daring, showing poetry and pensiveness with a precise eye for what’s trendy.nygardsannA few weeks ago nygårdsanna opened its online store and is finally available in Europe. To celebrate this opening the brand is offering an organic cotton bag for 5 of my readers. The paint print on the bag is showing an unshaped square with the text “you always fit in somewhere”, the device of Nygårds Anna. If you would like to get one of these beautiful bags, please leave a comment. The winner will be drawn on 31st March and notified by email. Also, nygårdsanna is offering a discount of 15% for one purchase at its online store until 31st March for My Black Book readers with the promo code “welcome“. Good luck !

11 Responses so far

Exciting! Beautiful beautiful clothes…igigi in Brighton stocks them…it’s a perfect environment…keeping fingers crossed…have a lovely weekend, Sarah –x–

Thanks to let us know this brand! Materials seem great and very comfortable. My favorites are blouses and sweaters.

and photos are gorgeous!

Such beautiful clothes, love the natural and soft colour touch. Great website too !!!

Oooh they sound like lovely clothes, I shall take a look and also ask my cousins who live in Sweden about them. I really like the photography you’ve pictured here. Enjoy your week Britta xox

Beautiful dresses & beautiful expressive photos. Meld you again!

Thank you for sharing this wonderful fashion brand with us. Love the clothes, the photos & the bag and would like to win one 🙂

Very natural colours. I love it!

Oh, wie wunderschön !!! Vielen Dank, dass Du uns diese tolle schwedische Marke entdecken last !!! Viele Grüsse aus Flensburg

Love it. Thank you Britta for sharing. I look forward to visit one of their stores in my next trip to Stockholm!!
Puss puss

J’adore cette marque !!! Leur vêtements sont si purs et simples avec des matières naturelles. C’est exactement mon style !!!

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